Privacy Policy

1. Introduction

Welcome to MyFitnessTools ("we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website myfittools.com (the "Site") and use our fitness calculator and health assessment services (the "Services").

By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site or use our Services.

2. Information We Collect

2.1 Information You Provide

• Contact information (name, email address) when you contact us
• Feedback and communications you send to us
• Account information if you create an account

2.2 Information Automatically Collected

• Fitness Data: Height, weight, age, gender, and other health metrics you input into our calculators
• Calculation Results: BMI, body fat percentage, and other fitness calculations (stored locally, not on our servers)
• Device Information: Browser type, operating system, device type
• Usage Data: Pages visited, time spent on site, calculators used
• Location Data: General geographic location for content personalization (optional)
• Cookies and Tracking: Cookies, web beacons, and similar technologies for analytics

3. How We Use Your Information

We use the collected information for the following purposes:

• Provide and maintain our fitness calculator and health assessment services
• Calculate BMI, body fat, and other fitness metrics
• Provide personalized health recommendations and insights
• Improve our services and develop new fitness tools
• Personalize your experience on our website
• Communicate with you about our services
• Comply with legal obligations
• Protect against fraud and abuse
• Display relevant advertisements (see Section 5)

4. Information Sharing and Disclosure

We may share your information in the following circumstances:

4.1 Third-Party Service Providers

• Analytics providers (Google Analytics)
• Advertising networks (Google AdSense, Amazon Associates)
• Content delivery networks
• Hosting and infrastructure providers

4.2 Legal Requirements

We may disclose your information if required by law, court order, or government request, or to protect our rights, property, or safety, or that of our users or the public.

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

5. Advertising and Affiliate Programs

Our website displays advertisements and participates in affiliate programs. We work with third-party advertising partners including:

• Google AdSense: Displays relevant advertisements based on your interests
• Amazon Associates: Affiliate links to fitness and health products
• Other Affiliate Programs: Various fitness, health, and wellness product affiliates

5.1 Third-Party Cookies

Our advertising partners may use cookies and similar technologies to:

• Display personalized advertisements
• Measure ad performance
• Prevent fraud
• Build user profiles for advertising purposes

5.2 Opt-Out Options

You can opt out of personalized advertising by:

• Visiting Google's Ad Settings: adssettings.google.com
• Using the Digital Advertising Alliance's opt-out tool: optout.aboutads.info
• Adjusting your browser settings to block cookies

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

7. Data Retention

We retain your information for as long as necessary to provide our services and comply with legal obligations. Fitness data and calculation results are typically retained for analytical purposes for up to 24 months, unless a longer retention period is required by law. Personal health data is never stored on our servers.

8. Your Rights and Choices

Depending on your location, you may have the following rights:

• Access your personal information
• Correct inaccurate information
• Delete your personal information
• Restrict processing of your information
• Data portability
• Object to processing
• Withdraw consent

To exercise these rights, please contact us using the information provided in Section 11.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your information in accordance with applicable data protection laws.

10. Children's Privacy

Our Services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

11. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us:

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.